BNI’s philosophy is Givers Gain®, which is simply this:
“If I give you business, you’ll want to give me business”.
We teach our members how to attract and win more new business through word of mouth using our unique Referral Marketing System – a proven method for generating a continuous flow of reliable, quality new business just for you. It sounds complicated but it isn’t and more importantly it works like a dream.
BNI is like having your own unpaid marketing team working for you, because your fellow members give out your cards and refer your business to people they meet. Why do they do this? Because they know you are doing exactly the same for them. Even in this digital age, we all know that “People buy People”, which is why BNI’s Word-of-Mouth Marketing is so successful for many different trades and professions.